Brand for Scientific Organisation

Where science takes to the skies.

Brand Project Overview

The Facility for Airborne Atmospheric Measurements (FAAM) has a unique team of scientists, engineers, flight technicians and project managers who are tasked with uncovering key measurements from the air.

Its research aircraft covers around 400 hours in the air each year.

Key Business Challenges

Brand had not kept place with FAAM’s world-class reputation.

How might their identity reflect their status?

Multiple stakeholders had multiple views on the brand’s strategic direction.

How might they communicate their process?

A Need to grow brand awareness and engagement amongst the public and communities, as well as researchers and academics.

How might they tell their story?

Brand Process

Renewed proposition and brand identity.

Multiple workshops involving an array of partners including Leeds University, NERC, NCAS, The Met Office and Airtask and Avalon Aero Ltd.
Tour and demo of research plane
Stakeholder and audience analysis
Extensive brand user-testing