Strategic rebrand for consulting business
Strategy into action.
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Agencia are change management experts, working globally, in niche environments including health and social care, and judicial reform.
With a reputation for not only designing organisational change but also implementing it, Agencia faced a challenge in communicating the extent of their value. Our strategic rebrand for this consulting business created an easier-to-understand proposition and visualisation of their process.
Our process of change
Detailed competitor analysis
- Workshops with the senior team and associates
- Customer research and interviews
- Definition of purpose, principles and personality
- Reframed proposition
The change we created
Transforming lives
“Agencia are trailblazers in making sustainable change happen.
We design, manage and implement transformation that changes lives for the better.”
We developed a visualisation of the Agencia process: Strategy - Action - Results. This helped to guide conversations with clients and define how Agencia can help.
- The Agencia brand and mark was designed to be strong, recognisable and flexible in its application, with the arrow-like icon symbolising the team’s directional force to make things happen.
- Revised brand architecture to reflect markets and service areas.
- Scoped and designed a new website and communications.
