Darren Evans talks process-driven brand design with Creativepool

What exactly are the benefits of new technology to the creative team?

Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity.

Yet, for The Engine Room’s founder and design director, Darren Evans, rolling out a new collaboration platform for process-driven brand design was the unexpected key to our organisation’s success — allowing us to unleash our creative energies, expand internationally, and become an even better partner to our clients.

If you missed his original discussion with Creativepool on how process-driven technology has bolstered The Engine Room’s impact, or simply need a refresh, here’s the full write-up…

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