How might they tell this story?
How could we position their identity to match their ambition?
How could they stand out in the US market?
- Stakeholder Mapping
- Workshops with 35 team members
- Customer insight interviews
- Competitor mapping
- Defining brand principles and personality
We make data amazing.
The developer's developer.
Bold. Intelligent. Witty. Supportive. Grounded.
We considered the subtleties of the ‘business brand’ (Panintelligence) and the ‘product brand’ (pi), creating a brand architecture with which to communicate products and services more simply and in a way that highlights the benefits to clients, rather than the features of the products.