Brand strategy for plant scientists
Every year, homeowners spend millions on miracle plant foods for their gardens and allotments. Levity Crop Science believe these one-size-fits-all fertilisers don’t give the plants what they need.
Their innovative system provides nutrients at a time when the plant needs them most. Our challenge was to communicate this difference, when all other products come in one bottle, how might we convince them that three bottles is better?
A new brand entering a highly competitive market.
How might we create a different proposition?
A complex offer compared to over-simple market favourites.
How might we change embedded behaviours?
Take a route to market that avoids the multiples.
How might we maximise?
- Stakeholder mapping and customer personas
- Competitor positioning
- Product testing
- Definition of purpose, principles and personality
- Brand positioning
- User testing and feedback
Brand purpose.
Helping more people to grow food.
Brand proposition.
Great produce comes from better plant food. Urban Patch helps your plants grow more from less, creating healthier and stronger produce with less impact on the environment.
Brand voice.
Accessible and empowering / Trusted and Supportive / Creative energy / Uncomplicated
- Visual identity
- Visual assets to communicate the Smart Growing System
- Animated story introduction to the brand
- Prodcut range naming and label design
- Gift box pack design
