“One of the great things about this project is that it helped to define a vision developed by the whole team, for the whole team. Colleagues – and customers – feel more invested in what we’re about, because they have had a stake in mapping out our future. The rebrand was the most talked about story for Vapour, in the eight years since we were formed, and the stats on our website and social media channels, evidence that.

We’ve recruited at pace and, despite going from a standing start, we’re now having conversations with partners AND end customers, who are equally as excited about how we can help their business. These people don’t feel like we’re dabbling in new technologies – and, as expected, they don’t particularly care about the tech itself, as such. What they are interested in, is that we will work with them to unlock growth, drive change, boost productivity and remove the stress so often associated with the delivery of technology projects. They feel invigorated as a result of the rebrand, and so do we.”