Strategic rebrand for cloud business

The hidden technology behind powerful business.
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Vapour offer cloud technology solutions.
A true disruptor in the partner channel – they had quickly grown to a £4m revenue business working for renowned high street giants such as JCT600 and Betfred. With sights set on further – and much faster – expansion, embarked on a strategic rebrand with The Engine Room, to relaunch an entirely new proposition to a completely different target audience…
  • Key challenges behind the change
    Investor-backed business with sights set on ambitious growth targets.
    How could we position their identity to match their ambition?
  • Key Business Challenges
    A successful business whose brand had 
    not kept pace with its rapid growth.
    How could we align their identity to showcase their value?
  • Key Business Challenges
    A desire to sell direct to end-users rather 
    than purely through channel partners.
    How might they communicate in a new market?
  • Key Business Challenges
    Brand needed a reset to propel them 
    to next level of growth.
    How might they tell this story?
  • Key Business Challenges
    Website focused on a product-led sale, 
    yet the proposition was far wider in terms 
    of consultancy and service provision.
    How might we align their brand touchpoints?
Our process of change
Most of the project delivered remotely through lockdown using MURAL
  • Stakeholder & Competitor Mapping
  • Consultation with the entire Vapour workforce
  • Workshops across the business at all levels
  • Customer & Partner insight interviews
  • Defined purpose, principles and personality and proposition
  • New brand identity, website and associated communications materials
Strategic rebrand for cloud technology business
Strategic rebrand for cloud technology business
The change we created
The hidden technology behind powerful business
Reframed proposition: We work with organisations to unlock growth, drive change, boost productivity and remove headaches, with high-performance strategic technology at the heart. Simple. Clever. Always there.
Grey top bars
Brand revolution including an internal and external implementation of the brand.
  • Visual identity guidelines
  • Scoping and designing a new website
  • Animated story to visualise the proposition
  • Brand principles which have aligned the culture and created clarity internally amongst the team
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