Can brand values influence company processes?

Guest Blog Lorraine Tovey-Artis
We talk a lot about the business of brand and the commercial impact it can have - on everything from reputation and revenue, to culture and competitive advantage. But to what extent can it influence company systems?

In the first of our new guest blogs, we’ve invited Lorraine Tovey-Artis to explore how business leaders can translate an organisation’s values into internal processes that drive positive and strategic change…

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