Brand Consultants
Do your customers know what makes you different from your competitors? Or do you find yourself having to convince them? Are you really any different to others?
The Engine Room are experienced in uncovering, defining and visualising what makes businesses different - inside and out. Our work transforms brand perceptions across external communications, customer experiences and internal culture. These all need to work together if you are to achieve true differentiation.
Your brand is defined by your customers' perception of your business. Capturing their hearts and minds is essential.
As brand consultants, we combine immersive design thinking tools and techniques, with challenging strategic thinking. We delve a little deeper than most to help you to find your brand 'zag' (when everyone else is zigging).
It’s not aesthetic. It’s strategic. We’ve won seven Design Effectiveness Awards. Design that’s measurable and impact that’s measured against your objectives.
Our services cover:
- Brand consultancy
- Brand audit
- Brand strategy and positioning
- Brand purpose, principles and personality
- Business and product naming
- Visual identity systems
- Brand tone of voice and creative copywriting
- Website design and build
- Video and animation
- Digital and printed touchpoints
that can help you to:
Redefining the identity for a European disruptor.
The evolving measurement of design effectiveness
When it comes to exploring design effectiveness, there’s perhaps no better expert voice than that of the Design Business Association (DBA). With their highly coveted Design Effectiveness Awards – of which The Engine Room is a proud trophy winner – a large part of the DBA’s role is to promote and evidence the integral role that design can play in transforming businesses, society and people’s lives.
