So, when they needed to take a new vinyl product to market - in the more unfamiliar world of high-end interiors – they approached The Engine Room to explore a brand strategy for their B2B business.
How might we get the proposition right?
How might we give them the tools to sell?
How might we create a brand that resonates?
A new group House of Brands architecture to accommodate three brands underneath one overarching proposition.
Creation of a new brand targeting the interior design and architecture sector with a goal to generate demand for high-end decorative vinyl finishes.
