Lou Assouin and Sue Morrison are passionate about inclusivity in sports for children and young people with disabilities. Since 2006, they have been working together to deliver coaching and support to these young people in their homes, in sports venues and in schools. It is often the case that many disabled children are not fully included in physical education, which detrimentally affects their physical and mental wellbeing and can lead to loneliness and feelings of ‘being left out’ with no one to talk to.
Our strategic branding for inclusive sports business LUSU has helped them to make a tangible difference to families across the UK.
A core proposition.
A way to position the activity bag, products and coaching cards that gave them an identity of their own, whilst tying in directly to the LUSU brand and providing a platform for a highly credible and holistic offer.