Strategic branding for inclusive sports business  

Making sports inclusive.
Back button
Watch the 1 minute round-up >
LUSU design physical activities without boundaries.

Lou Assouin and Sue Morrison are passionate about inclusivity in sports for children and young people with disabilities. Since 2006, they have been working together to deliver coaching and support to these young people in their homes, in sports venues and in schools. It is often the case that many disabled children are not fully included in physical education, which detrimentally affects their physical and mental wellbeing and can lead to loneliness and feelings of ‘being left out’ with no one to talk to.

Our strategic branding for inclusive sports business LUSU has helped them to make a tangible difference to families across the UK. 

  • Key Business Challenges
    They were struggling to protect their intellectual property.
    How can we create an identifiable 
    and established brand?
  • Key Business Challenges
    They were struggling to articulate the breadth of their offer in an easy-to-understand and engaging way
    How do we segment their offer to make it easy to understand?
  • Key Business Challenges
    They had big ambitions to create change but were struggling to communicate this.
    How could we position their identity to match their ambition?
Our process
Observation of their educational sessions.
  • In-depth strategy workshop
  • Defining their purpose, principles and personality
  • Reframing the brand proposition
  • New brand identity, brand naming, website and associated communications materials
The changes we made
LUSU was born.
A seemingly striking play on the founders’ two names, with an even more meaningful undertone. Learning United, Sports Unlimited.

A core proposition.

“LUSU transform the lives of children with disabilities and their families. We do this by training people to work with them on inclusive sport and physical activity that in turn impacts mental health and wellbeing”.
LUSUKit was created.

A way to position the activity bag, products and coaching cards that gave them an identity of their own, whilst tying in directly to the LUSU brand and providing a platform for a highly credible and holistic offer.

A new visual identity
  • Scoping, designing and building a new e-commerce website
  • Built with accessibility in mind
  • Digital brand guidelines
  • Social media templates

Strategic rebrand for healthtech business.

View project

10 things to look for when appointing a design and brand consultancy

View article
White arrow on a orange circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram