Strategic rebrand for PR agency

Uncovering the spark that makes a difference.

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Scriba PR is a strategic, B2B communications agency – renowned for its technical expertise in sectors ranging from waste and recycling to technology and telecoms.

However, when the company’s growth trajectory continued to advance at pace as it headed into its eighth year of operations, a lack of space and time to perfect its own identity, became apparent. Our Strategic rebrand for this PR agency sparked a change...

Key challenges behind the change
A successful business whose brand
had not kept pace with its rapid growth.
How could we articulate what makes them different?
Key Business Challenges
A proposition that did not reflect
the breadth of the company’s offer.
How might they tell this story?
Key Business Challenges
Struggling to articulate what made
them different.
How can we help define their values?
Key Business Challenges
A ‘tired’ website that was not
reflecting the vibrant and passionate personality of the business.
How might their personality be represented?

Our process of change

16 team members engaged
10 customers interviewed

Reviewed the competition in a very busy market
Stakeholder mapping, one minute pitch.
Future mapping

The change we made

Defining purpose.

Creating an impactful, conversational
brand with a playful tone of voice.

Reframing, naming and visualising the processes behind Scriba.

We defined and named their process SENSE - Making sense of the complex
Bringing life to Scriba SOUL through reframed brand principles and visualised
in the Scriba book of SOUL.
Defined what makes Scriba different - the Scriba Spark.