Strategic brand for IT business

Putting IT at the heart of your business.
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Central Networks and Technologies is an IT services and support specialist, based in the Northwest of England but operating UK-wide.

Our strategic rebrand for this IT business revealed a refreshed, personality-led identity.
With a 'no grey areas' approach to their service delivery, the visual identity is applied entirely in black and white. 

  • Key challenges behind the change
    A unique business that 
    operates in a crowded market
    How might their identity showcase value?
  • Key Business Challenges
    A people-led business, hidden behind technology-led communications
    How can personality be central to the brand?
  • Key Business Challenges
    A deep-rooted caring culture that was 
    hidden away.
    How could we articulate their values?
  • Key Business Challenges
    A dated website that didn't 
    stand out against the competition
    How might we position them as different?
Our process of change
Entire project delivered remotely through lockdown using MURAL
  • Insight workshops to understand the business and its values
  • Workshops and engagement with 30+ team members
  • Comprehensive brand audit
  • Detailed competitor analysis
  • Redefined brand purpose, principles and personality
  • A reframed proposition
The change we created
Defining purpose
Telling the story of Central one word at a time based on people, purpose and relationships. Not hardware. 
Grey top bars
A new visual identity.
  • Scoping, designing and building a new website
  • Digital brand guidelines
  • Brand implementation including presentations, stationery and digital assets

Redefining the identity for a European disruptor.

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The evolving measurement of design effectiveness.

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