Our strategic rebrand for this IT business revealed a refreshed, personality-led identity.
With a 'no grey areas' approach to their service delivery, the visual identity is applied entirely in black and white.
How might their identity showcase their value?
How might personality be central to the brand?
How might we articulate their values?
How might we position them as different?
We exist to restore faith in IT procurement.
At the heart of business.
The faithful sidekick.
Thoughtful. Reliable. Resilient. Gritty, straight-talking. Assured.
We are the straight-talking, honest & open IT partner that sits at the heart of business.
We prefer to say it like it is. Open, honest and straight talking; removing any grey areas to make it black and white. It’s the reason our customers trust us.