Strategic brand for IT business

Putting IT at the heart of your business.
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Brand Project Overview
Central Networks and Technologies is an IT services and support specialist, operating UK-wide.

Our strategic rebrand for this IT business revealed a refreshed, personality-led identity.
With a 'no grey areas' approach to their service delivery, the visual identity is applied entirely in black and white. 

Key Business Challenges

A unique business that operates in a crowded market.

How might their identity showcase their value?

A people-led business, hidden behind technology-led communications.

How might personality be central to the brand?

A deep-rooted caring culture that was hidden away.

How might we articulate their values?

A dated website that didn't stand out against the competition.

How might we position them as different?

Brand Process
Entire project delivered remotely through COVID lockdown using MURAL
  • Insight workshops to understand the business and its values.
  • Workshops and engagement with 30+ team members.
  • Audit of current identity.
  • Competitor review.
  • Defining purpose, principles and personality.
  • Reframing the proposition.
Brand Strategy - The Headlines

Brand purpose.
We exist to restore faith in IT procurement.

Brand positioning.
At the heart of business.

Brand personality.
The faithful sidekick.
Thoughtful. Reliable. Resilient. Gritty, straight-talking. Assured.

Brand proposition.
We are the straight-talking, honest & open IT partner that sits at the heart of business.

We prefer to say it like it is. Open, honest and straight talking; removing any grey areas to make it black and white. It’s the reason our customers trust us.


Brand Identity
  • Development of brand language
  • A new identity that places 'IT' at the heart of the Central brandmark.
  • Scoping, designing and building a new website
  • Brand book and guidelines.
  • Brand implementation including presentation templates, stationery and digital assets.

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