Darren Evans speaks about how successful MedTech and HealthTech businesses build their brands from the inside-out, embedding brand deep within their culture to attract top talent, and drive growth.
He shares a selection of frameworks you can use to articulate the 3 Ps of brand – Purpose. Principles and Personality.
What you’ll get:
• A range of actionable insights into how to build a healthcare brand for long-term success
• A set of practical brand development tools you can start using immediately to boost brand impact, internally as well as externally
• Some inspirational stories of how design has helped empower people to make a lasting difference in healthcare