Strategic rebrand for an interiors business

Redefining the identity for a European disruptor.

Brand Project Overview

The international commercial interiors specialist with the proactive mindset.

For a business that was only four years old, disruptive commercial interiors specialist Agilité had rapidly earned a reputation for excellence and experienced exponential growth.

With a to have a seamless pan-European business that can be operational in multiple locations for multiple customers; The Engine Room helped to bring their brand up to speed positioning Agilité as the flexible operator in an often inflexible industry.

Key Business Challenges

A rapidly growing business with employees spread across Europe.

How might they galvanise the team?

Operating differently, but not communicating this difference.

How might they tell this story?

Competing against much bigger competition.

How might they stand out?

Brand Process

Insight workshops to understand the business and its values.

In-person workshops with the leadership team in Paris.
Remote workshops across Europe with the wider team.
30 team members engaged.
10 customers interviewed.
Mapping the service process and customer journey.
Partner interviews.
Competitor review.
Uncovering key business challenges.
Defining purpose, principles and personality.
Reframing the proposition.

Brand Strategy

Breathe new life into spaces for world-leading brands.

Brand purpose:

We exist to optimise our customer experience and minimise our environmental impact.

Brand positioning:

Redefining spaces.

Brand personality:

The resourceful problem solver.
Problem solvers. Purposeful. Genuine.

Reframing, naming and visualising
an often ‘invisible’ process – PACE.

The process that makes Agilité different.

Brand Identity

A new brand identity to match the strategy.

A solutions-focused proposition
A revised and simplified sector-focused service architecture
Evolving the logo and visual identity to include context and
meaning - redefining spaces
A new website built in four languages
Detailed brand guidelines and document templates for their internal team to control brand application

“Agilité makes tough projects possible – we work collaboratively with clients to understand what people need from the spaces we build. We redefine spaces, places, brands, cultures and – across the many sectors we work in – we do it responsibly. I’d even go so far as to say we’ve redefined expectations in our industry. We now occupy quite a niche and nuanced position in an environment busy with architects, builders, designers and more.

This has been the secret to our success in a complex Pan-European market, and The Engine Room – with help from our comms firm Scriba PR – enabled us to bring this story to life.

We don’t look like an ambitious start-up business anymore. We look like an established and authentic commercial interiors partner, trusted by clients including Five Guys, LinkedIn, Saatchi Gallery and Indeed.”

Kirsty Shearer, development director, Agilité